 Be2Heritage Conference Report Posted by James Mott on 6th July 2011. Last month we held our first conference in collaboration with Be2Camp at The Georgian Group HQ in London. Over 60 people attended the event to hear a variety of speakers lecturing on the problems the sector is facing, communication related issues and how businesses and organisations can take advantage of social media.
The Georgian group head quarters was filled to capacity and the day started with refreshments and an opportunity for attendees to meet each other and network. This was followed by an open forum, where people could freely discuss and ask questions of the speakers.
The afternoon session commenced at 1pm with eight speakers talking on a variety of subjects surrounding their work, the heritage sector and how the use of socail media has benefitted them.
Attendees were invited to ask questions during the talks. Somewhat different from 'normal' heritage events, the philosophy behind B2camp is to share information with a much larger online audience in addition to attendees of the event. Many of those present used the social media platform twitter to comment on the lecture taking place and relay pertinent points to the online audience. Nearly 50 followers online were also able to watch via Ustream live link enabling the speakers to get feedback from a large online audience.
A detailed 'tweetreach' report acquired after the event, revealed that the 520 comments posted on twitter reached over 76,500 people and had a potential reach of over 680,000!!
Historically, most events go on behind closed doors, with only the attendees benefitting from the experience. This event clearly shows that there are huge benefits of interacting with a much larger audience online. Hopefully the success of this event will inspire other event organisers in the sector to consider the use of social media in the future. So you can have an insight into what went on at the event, we have created a dedicated website for this conference. You can find out about the speakers, view all the slide presentations and read a selection of comments recorded on twitter at the time of the event.
Photo by Robin Brittain
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