Type:	Course	Cost:	£150.00
Start Date:	30th Jul 2010	End Date:	30th Jul 2010
Contact Name:	James Mott	Phone:	08445 611646

Description:

This practical half day course (1.00pm-5:00pm) is designed to help businesses get the most from the social media platform Twitter. Used correctly, Twitter is an effective marketing tool, and with more and more people ‘joining the conversation’, now is the time to really get engaged and make twitter work for your business.

Who is the course for?
This workshop is for you if you want to get started with social marketing on Twitter and be shown how to maximise the benefit to your business. The workshop is aimed primarily at business owners but is also relevant to staff with responsibility for social marketing within their organisation.

With practical theory and hands on input, we will assist you to:
• Develop a Twitter specific marketing plan
• Feel confident about social interaction protocol
• Develop the approach & strategies you will adopt
• Have a clear vision about what you want to achieve
• Create a Twitter action plan & future reference document

Places are limited to 10 people - this ensures that you receive individual attention so you can maximise the benefit of your investment in this course.

Course attendees are advised to have at least 1 week’s experience with using and communicating with people on Twitter to get the most from this course.

Tea, coffee and soft drinks will be provided throughout the afternoon.


Course Programme

Introducing Social Media
• The Web – where we are now & looking to the future
• Implications for business

Developing a Twitter strategy
• Define your niche
• Primary Objectives
• Determining your target audience
• Who will be representing your business brand?
• Investing time – how much?
• Setting guidelines

Get started with Twitter – The basics
• Setting up an account – the essentials
• Desktop & mobile applications
• Getting listed in directories
• The use of @, RT, DM & #Hashtags
• Adding links, photos and using URL shorteners
• Useful & time saving applications
• Searches
• The importance of online branding

Get Social
• Know me, like me, follow me
• Who you are determines your conversation
• Using the correct terminology and etiquette when tweeting
• Different styles of tweets
• Who to follow - a phased approach
• Handling your followers

Getting serious with Twitter – Developing sales
• Becoming the ‘go to’ person for your niche subject
• Dissemination of information
• Thought leadership
• Personal contact
• Networking
• Nurturing your advocates

Costs:
£150 + Vat including refreshments
£120 + Vat for ProjectBook members (20% discount)


Booking Information:

Please contact the ProjectBook office 08445 611646 to book your place.