| Advertising is dead - so what's the alternative? by James Mott
The truth is, advertising died a death many years ago. The question is why? In times past, a company worked hard to offer a unique product or service, placed some nicely designed adverts in selected publications and more often than not generated a steady flow of work. The more work that came in, the more adverts they placed - simple. Advertising was expensive but got the job done.
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Categories: Business, Marketing, Social Media
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| How to: make the most out of exhibiting at shows by Kellymarie Smith
Before you decided to exhibit at a show the first thing you should do is make sure it is the right show for you. Does the show attract your target market? As the organiser of the Listed Property Show I will only allow suitable companies to exhibit, I don’t want someone who offers UPVC windows which aren’t allowed on listed properties and at the same time they probably wouldn’t want to exhibit at a show which attracts an audience who aren’t allowed to install their windows.
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Categories: Business, Marketing
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| HR Advice - ‘Corporate Social Responsibility’ (CSR) by Eve Clennell
Recently when networking the term ‘Corporate Social Responsibility’ (CRS) is often used – why does it matter to my business? and why would someone tell me it impacts on the people within my business – how?
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Categories: Business, HR Advice
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| HR Advice - Age discrimination by Eve Clennell
I was told that our recent job advert was discriminatory because we used the word ‘young’ to describe our Company (we are 22 months old). I urgently need to recruit but I’m afraid of breaking the law. Help!
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Categories: Business, HR Advice
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| HR Advice - Cutting Manpower by Eve Clennell
One of our principle customers has gone bankrupt and as a result we’ve lost about 20% or our regular work. I’m sure things will pick up soon but in the mean time I can’t afford to keep all of my staff. I don’t want to make them redundant if I can help it as they have some great skills and I’ll need them all again soon. What else can I do?
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Categories: HR Advice, Business
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| HR Advice - Employee Absences by Eve Clennell
Absence management is a vital issue and is costly to businesses. According to the CBI it costs employers in the UK around £19.9 billion per annum, taking into account both direct and indirect costs. Some short term absences will always be inevitable and is statistically higher with young workers. Motivation, good health and job satisfaction is crucial, and is the best way to manage short term absences.
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Categories: Business, HR Advice
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| HR Advice - Employee handbooks by Eve Clennell
I was told at a networking event recently that I need a staff handbook because I employ people? Is this true?
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Categories: Business, HR Advice
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| HR Advice - Equal Pay by Eve Clennell
We have recently been subject to an equal pay claim and lost. To be honest, it was not something that we had ever addressed in the past and I did not realise I was flouting the law. What can we do to prevent any future claims?
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Categories: HR Advice, Business
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| HR Advice - Health Issues by Eve Clennell
I have an employee who has been told they have swine flu, as an employer I am a little concerned about how I should respond to this and what communication I should be giving the rest of my employees?
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Categories: Business, HR Advice
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| HR Advice - I need to discipline an employee, how do I go about it correctly? by Eve Clennell
It is best practice for you to tackle conduct and capability as early as possible. It is important that your Company has Disciplinary Policy as this is not only a legal requirement but also sets standards of behaviour that your Company expects prior to the ‘offence’ taking place. A procedure also gives the ‘wrongdoer’ an opportunity to improve in minor infringements.
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Categories: Business, HR Advice
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